Harlem
Amazon Prime VideoHarlem is a romantic comedy series created by Tracy Oliver (”Girls Trip”) about four smart, funny, and successful girlfriends living in Harlem. A story of Black sisterhood at its core, the show celebrates friendship, love, and careers as they soul search and navigate the realities of their 30’s
For the launch of the show, we executed a social campaign, created the look and feel, developed the tone, and built community around the show, with a strong focus on creating engaging content for the social media space. We also helped APV host a block party in Harlem to celebrate the show launch. The block party celebrated Black-owned businesses in Harlem, and we invited guests to experience our lead characters’ lives by meeting with entrepreneurs, business owners, and the full cast, while generating dynamic, shareable moments for social media to amplify the event’s reach.
︎ IG
︎ TW
︎ Watch the show
Season 1 Trailer:
Character Reveals:
Queens Blessing Your TL:
Clapback on Stories:
Harlem Mantras:
Twitter Emojis:
Big Mood GIFS:
Harlem Block Party:
Reaction/Sentiment:
