i like fun

Toys Unboxing Toys

Toys “R” Us

By seizing the unboxing trend that dominates YouTube, Toys”R”Us created the Toys Unboxing Toys series.

30+ videos
Over 8 million views
Over 107% increase in channel subscriptions
0 media buy

New York Times
Campaign US
Marketing Land
Los Angeles Times

Directors: Troy Bieser, Jim Bowhall