Toys Unboxing Toys

Toys “R” Us


By seizing the unboxing trend that dominates YouTube, Toys”R”Us created the Toys Unboxing Toys series.

Results:
30+ videos
Over 8 million views
Over 107% increase in channel subscriptions
0 media buy

Press: 
New York Times
Campaign US
Marketing Land
Los Angeles Times

Directors: Troy Bieser, Jim Bowhall